The purpose of this study was to verify the effect of mobile fashion shopping characteristics and perceived interactivity on perceived usefulness, an..
그러나 대형마트 장기간 관계지향고객에서는 구매의 경제적가치만족이 점포신뢰에 영향을 줌으로써재구매의도를 형성한 반면 단기지향고객에서는 구매의 경제적가치만족과 점포신뢰가 동시에 재구매의도에 ... 분석결과, 대형할인점의 장기관계지향고객의 경우 품질 및고객서비스만족은 점포신뢰에 그리고 구매의 경제적가치만족은 점포신뢰와 재구매의도에 영향을 주었고, 점포신뢰는 재구매의도에 영향을 ... 그러나 장기관계지향고객은 점포신뢰를 통해 반복구매의도를 형성하지만 단기거래지향고객은 직접적으로 재구매의도를 나타내므로 고객의 성향에 따라 분류하여 관리할 필요가있다.
This study focused on examining methods for the favorable relationship between internet shopping mall and customers from a point of view that it was ..
Due to an overall increase of income, the general standard of living has improved and people have begun to be interested in being more healthy in the..
This study investigates the effects of the purpose of fishery firms’social contributions on consumers’ purchase intention as a mediator or their fish..
Cosmetic industry is a typical industry for domestic demand and is closely connected with domestic demand growth. In 2006, domestic cosmetics market ..
구매의도구매의도는 ‘영화나 드라마 속에 노출된 특정 브랜드에 대해 브랜드 회상도와 브랜드 태도의 수준에 따른 구매의향을 묻는 것’으로 정의한다. ... 여섯째, ppl호감도 및 영향력이 높을수록 구매의도가 높아진다. 일곱째, 구매의도는 브랜드 이미지, 브랜드 인지, ppl호감도 부분과 인과관계를 나타낸다. ... 가설 3. ppl의 호감도 및 영향력은 구매의도에 영향을 미칠 것이다.
The purpose of the present research was undertaken in order to determine the relationship of intention on recommendation and re-purchase, selection a..
In this study, we identified the characteristics of mobile fashion shopping and verified the path model of effects of these characteristics on mobile..
This study investigated the relationship of fashion brand SNS characteristics, relationship quality (satisfaction, trust, and commitment) and purchas..
Corporate association—which refers to consumers’ beliefs, knowledge, perceptions, and evaluations of a corporation—can affect consumers’ purchasing i..
The purpose of this study is to empirically investigate consumers’ clothes shopping orientation factors and perceived risk factors affecting the purc..