지금까지 DR발행 공시효과에 대한 국내연구가 일부 있었으나, 자료의 부족으로 인하여 다루는 연구범위가 극히 제한적이었다. 본 연구에서는 이러한 한계를 극복하고 DR발행 공시가 기업가치에 미치는 영향을 다양한 측면에서 분석하였다. 먼저 DR발행을 공시한 전체기업을 대상으..
financing history: Seasoned stock offering history Apple last December 1980 was to issue shares through ... , iPod, Apple TV, the iOS and Mac OS X operating systems, iCloud, and various accessory and support offerings ... Past 1987 / 2000 / 2005 1 stock to 2 stock split was carried out to separate. [ Equity Financing History
maximization by culture creation - More customized offering responding to diverse demand Social Cultural ... STARBUCKS’ Marketing Strategy External Analysis – General Environment Current Coffee industry trend - Brand equity ... Positioning Quality : Premium coffee, Quality standards Diversification : Customization (shot, syrup) Seasonal