The purpose of this research is to enhance sustainable outcomes as well as to understand the Chinese consumers’ needs by focusing on transformable de..
This paper aims to provide an overview of customer trust toward Islamic banks, and to study the effect of trust on the selection of Islamic banks ser..
This study aims to examine the effects of services marketing mix elements on customer equity through the customer experience in order to determine an..
This study aims to investigate the antecedents to customer retention and brand loyalty of Internet Service Providers (ISPs) in Thailand. Overall serv..
As the internet usage is rising and the use of smartphone also rising significantly, a lot of companies start to focus on their mobile marketing, inc..
완제품 생산을 위하여 특별한 사양의 커스텀 부품이 필요한 경우 부품 공급자의 공급능력은 완제품 생산자의 생산능력을 제한하는 요소로 작용하여 궁극적으로 완제품 고객 서비스 수준에 큰 영향을 미친다. 완제품 수요가 불확실한 경우 수요 변동에 따른 부품 공급량 증감을 허용하..
Although several causal studies investigate the relationships between customer equity (CE) and firm performance, there has been some debate about whe..
The ability to succeed in a competitive market means to respond flexibly to difficult market demands by setting appropriate price, quality, and not l..
Customer value consists of product value and service value. ... Customer value can be enhanced by quality, diversity, payment, and service quality and decreased by price ... Customer value can be defined as the trade-off between the benefits and sacrifices as a customer purchases
Customer engagement has become a new way of describing brands’ relationships with customers. ... Customer engagement plays a central role in a nomological network governing theoretical relationships
MASS CUSTOMIZATION 1. ... MASS CUSTOMIZATION 의 개념 Customization + 'Mass' (고객화', '고객 맞춤화') (대량) * 최근에는 이 단어 앞에 'Mass'가 붙어 'Mass ... Customization' 즉, 대량 맞춤이라는 단어가 주목을 받음.