MZ세대의 식품 가치소비 유형에 따른 지속가능한 식품 소비행동 비교 연구

서지정보

ㆍ발행기관 : 한국식품영양학회 ㆍ수록지정보 : 한국식품영양학회지 / 35권 / 6호
ㆍ저자명 : 양혜선, 박영일, 주나미

목차

Abstract
서 론
연구 대상 및 방법
1. 조사대상자 및 기간
2. 조사방법 및 내용
3. 연구모형 및 연구가설
4. 통계분석
결과 및 고찰
1. 연구대상자의 특성
2. 연구변수에 대한 탐색적 요인분석
3. 측정모형에 대한 확인적 요인분석
4. 구조방정식모형 분석 및 가설 검증
요약 및 결론
References

영어 초록

The influence of the food value consumption type of MZ generation on food choice attribute and sustainable food consumption behavior was studied using structural equation modeling. A survey was conducted on April 11~17, 2022, among panels aged 20 to 39. A total of 350 valid replicates (100%) were analyzed using statistical program SPSS The validity of the measurement instrument was verified through exploratory factor analysis and confirmatory factor analysis. The data reliability was confirmed using Cronbach’s alpha coefficient. The hypothesis was verified by performing path analysis through structural equation modeling using AMOS. Regarding the influence of food choice characteristics on sustainable food consumption behavior, health has a significant positive (+) effect on the selection consumption behavior of certified food and local food. Among food value consumption categories social value consumption has a significant negative (－) influence on the consumption behavior of certified food and the choice of local food. Ethical value consumption has a significant positive (+) influence on the selection consumption behavior of certified food and local food. This study is significant because it has identified sustainable food consumption behaviors that domestic consumers can adopt daily. It can use as baseline data for preparing political and institutional measures.

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