창녕지역 축제에서 지역농특산물 및 그 가공품의 구매와 운영 프로그램과의 관련성
(주)코리아스칼라
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- 2016.04.02
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- 2015.02
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서지정보
ㆍ발행기관 : 한국식생활문화학회
ㆍ수록지정보 : 韓國食生活文化學會誌 / 30권 / 1호
ㆍ저자명 : 차용준, 허은실
목차
I. 서 론
II. 연구 내용 및 방법
1. 연구대상 및 기간
2. 연구내용 및 방법
3. 통계분석방법
III. 결과 및 고찰
1. 일반적 특성
2. 축제참가특성
3. 축제를 통한 지역농특산물과 가공품 구매특성
4. 축제를 통한 지역농특산물의 인지도와 선호도 변화
5. 축제 운영프로그램 평가
6. 운영 프로그램이 지역농특산물과 그 가공품 구매에 미치는영향
7. 축제 운영프로그램에 대한 요구도
IV. 요약 및 결론
감사의 글
References
영어 초록
This study analyzed purchasing characteristics of local agricultural products and processed products as well as evaluatedoperation programs for Changnyeon festival participants. The purchasing rates of local agricultural products and processedproducts at this festival were 63.6% and 49.1%, respectively, and the main purchased crops were onion (42.6%) and garlic(20.7%). Drinks (43.6%) were highly purchased processed products. The recognition (95.3%) and preferences (98.4%) forChangyeong local agricultural products were high at this festival. Subjects (72.5%) responded that public relations wereeffective for sale at this festival, and evaluation of the operation program for the festival was 3.51±0.74 (total score 5 points).Satisfaction with the experience event (37.7%) and exhibition event (33.6%) were high at this festival program, whereasparticipants gave low rates for art exhibition and sale events of local agricultural products (16.2%), cooking education(14.7%), direct education program (12.9%), and games (12.1%). This festival was an effective means of public relations,although purchase effects were not significant. This result suggests that the festival is necessary for planning a program toincrease purchasing.
참고 자료
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