복합쇼핑몰에서의 세대별 몰링문화에 관한 연구 - 엔터테인먼트 경험을 중심으로 -
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 복식문화학회
ㆍ수록지정보 : 복식문화연구 / 21권 / 5호
ㆍ저자명 : 박민정
ㆍ저자명 : 박민정
영어 초록
Malling culture, which refers to the enjoyment of shopping in multi-complex malls with shopping, cultural, and leisure facilities, has emerged as a major trend in society. However, few studies have researched malling culture in depth. This study classified people who go to multi-complex shopping malls as belonging to the baby-boom generation, X-generation, or Y-generation to investigate consumer culture in malls, with an emphasis on user satisfaction and entertainment experiences. Consumers who had shopped in a multi-complex shopping mall during the last 6 months were surveyed. Data were collected through a research company, and responses from 417 subjects were used in the analysis. Among the 417 subjects, 130 were baby-boomers, 136 were from the X-generation, and 151 were from the Y-generation. Investigating the components of multi-complex shopping malls that stimulate entertainment experiences, this study found that exploratory, emotional, and leisure experiences were enhanced when users were more satisfied with the image, atmosphere, and events of shopping malls. In addition, mall image and atmosphere contributed to the improvement of social experiences. With regard to generation, baby-boomers and subjects from the X-generation were generally more satisfied with mall atmosphere, image, and events and had more exploratory and leisure experiences. This study holds significance in that it examined malling culture from a wider perspective than simply the younger generation and presented scholarly and marketing implications based on insights into generational malling culture.참고 자료
없음태그
"복식문화연구"의 다른 논문
- Origins of central Asian silk ikats12페이지
- 중년층 소비자의 의복추구혜택에 따른 아웃도어웨어의 일상복으로의 활용성15페이지
- 패딩 두께에 따른 20대 여성용 패딩 재킷 패턴10페이지
- 기모노 슬리브 원형의 가동성 향상을 위한 슬리브 각도와 거싯 연구 - 30대 표준체형을 중심으로 -13페이지
- 여성용 스키니 진의 브랜드별 패턴 특성 연구18페이지
- 측백 추출물을 이용한 견직물의 천연염색9페이지
- 한글 캘리그라피를 이용한 티셔츠 디자인의 표현에 관한 연구15페이지
- 남자 중학생들의 신발 쇼핑성향에 따른 신발 구매행동13페이지
- 전통 요소를 활용한 텍스타일 디자인 개발 - 조선조 말기 영왕가 왕실 복식에 나타난 문양과 색채를 ..16페이지
- 패션스타일 지향성의 선행변수16페이지