전체자료 13개
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로즈버드(Rosebud) 커피 마케팅 전략
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History of Rosebud
1968.3 Established (First roasted coffee production in South Korea)
1988.9 Started take-out ..
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경영/경제|
2012.12.03|
12페이지| 8,000원|
조회(121)
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아웃백(outback Steakhouse) 마케팅전략
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1. Outback Steakhouse Korea
* Launched its first restaurant in 1997
* It has had a very successful performance since t..
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경영/경제|
2012.12.03|
11페이지| 8,000원|
조회(104)
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미리보기
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파파존스 핏자 마케팅 전략
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According to the survey we did, after quality (which is the value offered by Papa John’s), the second most important thi..
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경영/경제|
2012.12.03|
11페이지| 8,000원|
조회(133)
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미리보기
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스타벅스 마케팅 전략
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Social & Cultural environment
*Positioning as culture creation, not only a product
*Dilution of bad perception on caf..
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경영/경제|
2012.12.03|
17페이지| 7,000원|
조회(133)
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미리보기
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맥도널드 마케팅 전략
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*Our Promise
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think ..
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경영/경제|
2012.12.03|
16페이지| 8,000원|
조회(116)
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미리보기
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롯데리아 마케팅 전략
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*Segmentation
Demographics
-48.6 million people in Korea
-Low birth day rate is negative effect on fast food mark..
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경영/경제|
2012.12.03|
13페이지| 8,000원|
조회(300)
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미리보기
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Krispy Kreame (크리스피 크림) 마케팅 전략
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IN USA
*Starting In 1937, North Carolina
*646 stores in 19 countries (2010)
*Make and sell donuts at the store
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경영/경제|
2012.12.03|
30페이지| 8,000원|
조회(104)
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미리보기
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KFC 마케팅 전략
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Assets
-Global network
-History & Tradition
-Stores
-Employees
-Product quality
-Brand power
Capabilities
-Coo..
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경영/경제|
2012.12.03|
13페이지| 8,000원|
조회(224)
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미리보기
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커피빈 마케팅 전략 (Expanding Market Share, Coffiee bean Marketing Strategy)
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KSF in Coffee Industry
- Brand Image
- Offering Breadth
- High quality ingredients
- Customer-friendly Interior
- C..
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경영/경제|
2012.12.02|
18페이지| 3,000원|
조회(172)
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미리보기
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카페베네 마케팅전략
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Ⅰ. Introduction
Caffe bene opened 1st store in May of 2008 and became the largest coffee franchiser in Korea, 2011
..
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경영/경제|
2012.12.03|
17페이지| 8,000원|
조회(80)
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미리보기