The study examines physiological and neuronal processes of 26 inexpert wine drinkers in order to understand how consumers judge and choose wines duri..
Social relationship - SNS marketingBrand relationship - Contents marketing - You-tube - smart phone applFailure in New Product Development and Commun..
There has been almost 20 years since science of marketing has developed in Mongolia and there has been significant progress in acquiring and using it..
Advantages of Implementing Neuromarketing …… 11 4.1. ... Neuromarketing should be consformation is shared very instantly. ... Application of Neuromarketing and Technology …… 13 5.1 KIA’s K7 14 a) eye-tracking device 14 b) fMRI
There has been almost 26 years since science of marketing has developed in Mongolia and there has been significant progress in acquiring and using it..
The present study used one of research techniques which is eye gaze tracking for neuromarketing. ... Thus, it was required using new marketing strategies like neuromarketing to increase utility through
❑ 상기 상표군 (evoked set) & 고려 상표군 (consideration set) ‣ 제품군 내의 모든 상표 : 친숙한 상표, 기존에 모르는 상표 ‣ 친숙한 상표 · 기억나지 않는 상표 ⇀ 외적 탐색으로 고려 상표군에 포함 가능 · 상기 상표군 → 고려 상표군..
Thanks to the innovative interdisciplinary approach with the use of neuromarketing, it is possible to ... At the end of the paper we explain how the neuromarketing methods can be used for better understanding