바나나를 먹을 때 우유도 함께 먹는다는 것을 알고 바나나와 "GOT MILK?" ... 공동 마케팅도 사용하기로 하였는데 GOT MILK? 와 where's your mstache? 캠페인을 융합하였다. ... 가 함께하는 광고를 사용하고, 또한 캘로그사는 시리얼 캐릭터와 함께 대형 광고판에 "GOT MILK?" 우유의 광고를 함께 사용하였다. 라.
우유를 위한 미국의 Got Milk 라는 모토 하에 대대적으로 홍보되는 미국의 무스타크 캠페인과 쌀을 위한 한국의 러브米 캠페인이다. ♣ Got milk? ... Got Milk vs Love 米 민족마다 언어가 다르고 의식주가 다르듯, 각 민족이 지닌 음식도 저마다 독특한 모습으로 발전하기 마련이다. ... 그것이 바로 1998년부터 시작한 밀크 무스타크 (Milk mustache) 캠페인이다.
..PAGE:21 8.4 Got Milk 광고결과 19 Kookmin university Got milk 광고에 대해 호의적인 반응 우유가 현대적이고 새로운 음료라는 이미지 우유 ... ..PAGE:1 MILK MANIA? GOT MILK! 9832115 서장원 9832107 신승헌 9832125 신철규 K M U ..PAGE:2 Contents 1. ... Milk Mania VS Got Milk 공통점 공격적 광고-유명인을 이용한 멀티 스팟 광고 우유에 대한 새로운 이미지 부여 시도 깔끔한 슬로건 다양한 연령층에게 소구 소비자 혜택
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