However, there is little empirical work about why and how consumers react to the anthropomorphism of ... Consequently, we aim to investigate antecedents and outcomes of perceived anthropomorphism of the VI ... , this study develops an understanding of how consumers interact with VI, emphasizing the perceived anthropomorphism's
This study suggests that using AI chatbots with highly human-like characteristics could reduce the effectiveness of personalized AI chatbot advertisi..
characteristics of products: anthropomorphized, non-anthropomorphized). ... For study1 and study2, we conduct a 2 (orange vs. white) × 2 (anthropomorphized products vs. non-anthropomorphized ... can, ice pop, and glass as non-anthropomorphized products.
This study seeks to clarify the mechanisms of anthropomorphism and positive user experience. ... Furthermore, we explored how intimacy and anthropomorphism trigger positive user experiences. ... In addition, the effect of self-disclosure depth on anthropomorphism and positive user experience was
Anthropomorphic tripod vessel: this is a symbolic pottery work associated with Teotihuacan culture for ... Incensario Anthropomorphic tripod vessel Section 2: Nazca and Yoruban potteries The Nazca pottery series