[A+ 레포트][국제경영][경영성공사례분석]How TikTok Succeeded in Global Market

소개글

틱톡(TikTok)의 국제 경영 성공 요인을 분석한 영어 레포트입니다.
물론 A+ 받은 레포트입니다.

목차

1. Introduction
1) About Tik Tok
2) Reasons of Topic Selection

2. Body
1) Major Features of Tik Tok
2) How Succeeded
3) US Companies’ Uses of Tik Tok
4) Future of Tik Tok

3. Conclusion

본문내용

Tik Tok is a social media platform for creating, sharing and discovering short music videos. Now it is available in over 150 markets around the world, in 75 languages. The latest available statistics show that there are 500 million Tik Tok users around the world. And it has great popularity from Generation Z. There are several factors of such success, but the most important factors are the linkage between contents and commerce, and extension to global market. As Tik Tok growing as a huge player in SNS market, many US companies tried to use Tik Tok as an advertising platform for their products. For example, Guess, US National Football League, Michael Khors, and Adidas Neo applied Tik Tok as their marketing tool to interact with their customers. Considering present situation of Tik Tok, it is possible to predict the future of Tik Tok from three possible outcomes.

참고 자료

Carina Kropfl (2019). Tik Tok Marketing – This Video Platform Could Be the Next Big Thing
Hans Tung and Zara Zhang (2018). 8 Lessons from the rise of Douyin (Tik Tok)
Keith Kakadia (2019). TikTok Marketing: The Complete Guide
Mansoor Iqbal, (2019). Tik Tok Revenue and Usage Statistics
Maryam Moshin, (2019). 10 Tik Tok Statistics That You Need to Know in 2019 [Inforgraphic]
Park So Jung (2019), NFL hit Generation Z with Tik Tok celebrating its 100th anniversary
Scott Galloway (2019). Is Tik Tok About to Facebook Instagram?
Team Collabary (2019). 4 Tik Tok Hashtag Challenges To Learn
Thomas Graziani (2019). Douyin marketing tips- 7 examples of Successful Douyin Marketing Campaigns
Webwise (2019). Explained – What is Tik Tok (formerly musical.ly)?