경영정보시스템 (MIS) 성공 실패 사례 Case Study Analysis - 영어(English)

소개글

여러 산업환경에서 ERP, CRM, SaaS, Cloud, 지식관리서비스 등 다양한 경영정보시스템 (MIS)의 기술을 도입한 사례들 입니다.

목차

1. Introduction

2. MIS Deployment Case Study
1) UPS Competes Globally with Information Technology
2) A Healthy Change: Karma Healthcare Moves over to Ramco ERP on Cloud
3) Customer Relationship Management heads to the Cloud
4) Wal-Mart Retail Link
5) Salesfoce.com: The Emerging Social Enterprise
6) Virtual Collaboration for Lotus Sametime
7) Workday: Enterprise Cloud Software-as-a-Service (SaaS)
8) L’Oreal: Knowledge Management Using Microsoft SharePoint

3. Conclusion

본문내용

The three activities—input, processing and output—in an information system produce the information that UPS need to make decisions, control operations, analyze problems, and provide new services.

Realizing that customers are becoming more and more socially connected with the increase in the use of social media, Comcast decided to join the public social networks and listen to its customers. With the use of Radian 6, Comcast made itself to be a proactive business, where it can go and search for the use of its brand name and fix problems. If Comcast can catch the complaint, respond, and fix that problems, it will increase the rate of customer retention. Not only does the consumer can be satisfied with the real-time and considerate service through social media, but also it will lead them to become loyal to the firm and therefore create more profits.

참고 자료

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