처음처럼(소주) 마케팅 전략 PPT

소개글

소주 시장에 대한 분석과 광고, 마케팅(프로모션) 방안에 대한 PPT 입니다.
영문버전으로 작성되어있습니다.

목차

1. Introduction
2. Consumer Behavior
3. Advertisement
4. Distinctive Promotion
5. Other Activities

본문내용

Behavior

20’s
Brand names have large impact on 20’s
-83% of the respondents said that brand names are important and it affects the product evaluation, 90% of the respondents were 20’s.

20’s easily move in buying process
- It is hard to change the acquired tastes of group of age over 30

참고 자료

<Effect of brand names on product evaluation and purchase> / Master’s thesis Business school of Yeonsei Univ.
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