사우스웨스트항공,사우스웨스트항공 마케팅,사우스웨스트항공 항공시장,사우스웨스트항공 항공산업

목차

1. INTRODUCTION
2. ACHIEVEMENTS
3. leadership
4. Southwest’s Values, Philosophy, and Spirit
5. Success is how high you bounce when you hit bottom
6. swot
7. Inverted pyramid approach
8. strategies
9. PROFITABILITY
10. PRICE DISCRIMINATION STRATEGY
11. Third-Degree Price Discrimination
12. CONCLUSION

본문내용

INTRODUCTION
- Incorporated in Texas in U.S. by Herb Kelleher and Rollin king in 1971
- Commenced customer service with 3 boeing 737 aircraft
- Now operates more than 500 boeing 737 aircraft
- Operate more than 3300 flights a day
- 35000 employees engaged
- The United States’ most successful low-fare, high frequency, point-to-point carrier-
Known as a “discount airline” since 1973

ACHIEVEMENTS
- For the 12th year in a row, FORTUNE magazine recognized Southwest Airlines in its annual survey of corporate reputations in 2008.
- 2003 Selected as “AIRLINE FOR THE YEAR”

참고 자료

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