(해외 MBA-마케팅) Gillette 마케팅 제안 보고서
- 최초 등록일
- 2019.12.29
- 최종 저작일
- 2018.10
- 23페이지/ MS 워드
- 가격 5,000원
목차
1.Situational Analysis
2. 5 C´s 3
3.SWOT
4.Marketing Strateg
5.Target Group
6.Brand Positioning
7.Marketing Mix (4Ps)
8.Gillette’s Main Issue
9.Recommendations
10.List of Exhibits
본문내용
Company
Gillette is an internationally known company with a wide product portfolio including shaving foams, razors and razor heads, body washes and trimmers, everything a man needs. Their product quality stays true to their brand motto: “the best a man can get.”
Gillette has provided over 100 years of consistent innovation and quality, establishing its vision to bring men the best shave in the world. As King Gillette, the founder, always said, “We’ll stop making razor blades when we can’t keep making them better.” This company is undoubtedly the market leader not only in Spain, but in the world, and according to Forbes’ 2018 report, Gillette is one of the most valuable brands in the world.
Customers
The target market for Gillette consists of men who shave, (approximately 18 years old and above) who are focused on grooming facial hair and all body hair in general.
참고 자료
https://www.arup.com/projects/gillette-planta-milenio
https://www.forbes.com/companies/gillette/#4b3fc1da10a0
https://gillette.es/es-es/acerca-de-gillette?gclid=EAIaIQobChMI2JDx47De3gIVljLTCh1AkgvMEAAYASAEEgK36fD_BwE
https://www.referralcandy.com/blog/gillette-marketing-strategy/
https://www.marketing91.com/marketing-strategy-of-gillette/
https://www.mbaskool.com/marketing-mix/products/17010-gillette.html
https://news.gillette.com/social_media
https://www.cosmeticsdesign.com/Article/2013/10/03/Gillette-is-the-genius-when-it-comes-to-digital
http://602communications.com/gillette-advertising-case-study-best-tactics-to-brand-a-product-line/