Analysis of Above the Line Marketing
- 최초 등록일
- 2018.08.05
- 최종 저작일
- 2014.10
- 2페이지/ 한컴오피스
- 가격 1,500원
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본문내용
The purpose of report is to discuss about Above the Line marketing strategy. Media has great influence on people's life and changes people's consumption pattern. Like Jim Morrison quoted, "Whoever control the media, control the mind", media is one of the most powerful tools for marketing. According to 'Number of social network users worldwide 2010 to 2018' from 'statist.com', the number of facebook users are over 17 billions and increasing. Moreover, at this moment, 104,000 images are being posted on snapchat and 246,000 posts are being uploaded per every minute.
참고 자료
("WHOEVER CONTROLS THE MEDIA CONTROLS THE MIND - JIM MORRISON", April 13, 2014),
www.laurenferri.wordpress.com/2014/04/13/whoever-controls-the-media-controls-the-mind-jim-morrison Mar.28, 2015
("Number of social network users worldwide for 2010 to 2018(in billions)", )
http://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ , Mar.27, 2015
("Promoting the brand")
http://businesscasestudies.co.uk/portakabin/promoting-the-brand/above-the-line-promotion.html#axzz3VJKXCMib, Mar.27, 2015.
("Difference between 'above the line' and 'below the line' advertising", Kiran Manral, Aug.22 2011)
http://www.theadvertisingclub.net/index.php/features/editorial/3256-difference-between-above-the-line-and-below-the-line-advertising Mar.27, 2015.
("Advantages and Disadvantages of Various Advertising Mediums", Lyve Alexis Pleshette)
http://www.powerhomebiz.com/marketing-tips/advertising/advantages-and-disadvantages-advertising-mediums.htm Mar.27, 2015.
("FUCK THE POOR", October 2013)
http://www.advertolog.com/pilion-trust/directmarketing/fuck-the-poor-image-19481955/ Mar.27, 2015
http://blog.naver.com/hubis/50185087041 Mar.27, 2015