소니의 글로벌 마케팅 전략 (영문)

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2018.01.24
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2017.06
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7P, PESTEL 을 이용한 소니의 글로벌마케팅 전략 레포트입니다.
하버드 레퍼런스 APA6 버전입니다.

목차

1. The 7Ps Marketing Mix for Sony
2. PESTEL Analysis for Sony

본문내용

Abstract
In this assignment, I researched about Sony’s current marketing strategy. Based on the history of Sony Corporation(2017a), I started to analyze Sony using from the 7Ps Marketing Mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) to PESTEL analysis (Political, Economic, Sociocultural, Technological, Environmental, and Legal). Some of the references are based on government and organization which are basically for environments and policies. There are major factors Sony is surviving in the global market. Through this research and analysis, important marketing strategies Sony is employing has found.

The 7Ps Marketing Mix for Sony
Sony is an electronic maker which is well known for its long-lasting quality and trustworthy products. Other than electronic products, as you can see, Sony (Table 1) also makes movies and music as a production and producer. To avoid its past failure, the company employed a method to redesign its varied products.

참고 자료

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