삼성의 글로벌 마케팅전략 (영문)

최초 등록일
2018.01.24
최종 저작일
2017.06
24페이지/워드파일 MS 워드
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삼성의 글로벌전략에 대한 전반적인 레포트 입니다.
하버드 레퍼런스 APA6 버전으로 되어있습니다.

목차

1. What Kind of Business Does Samsung Do and Pursue?
2. The role played by internationalization in building the companies profile overseas.
3. Marketing Segments and Development from Different Market Types
4. How Samsung Manages its Social Responsibility
5. How Samsung Addresses a Relationship with Stakeholders Using its Sustainability

본문내용

abstract
Samsung is one of the largest manufacturers in the world producing top-notch electronic devices mainly focusing on developing smartphones, TVs, and Memory chips. In this report, I will address how Samsung cares for its business relationships with its partners and stakeholders in the realm of the corporate’s sustainability which is mostly generated from the internationalization.

1. What Kind of Business Does Samsung Do and Pursue?
We are living in the era of globalization that means not only consumers but also companies are in and out from all around the world finding the best spot to do business.
In this report, I will mainly focus on Samsung Electronics as a multinational company.
Samsung is one of the subsidiaries of Samsung group which was founded in Seoul City in 1969 which is known as one of the biggest companies that produces high-tech electronics products. Samsung Electronics mainly focuses on building up two main areas which are highly advanced Device Solutions such as semiconductor and Digital Media & Communications such as Televisions and smartphones.

참고 자료

Agnes, M. (2016). What Samsung Did Wrong When Responding To The Galaxy Note 7 Disaster. Forbes.com. Retrieved 4 October 2017, from https://www.forbes.com/sites/melissaagnes/2016/09/15/what-samsung-did-wrong-when-responding-to-the-galaxy-note-7-disaster/2/#8f805fc79158
Amin, S. (2017). A Qualitative Case Study to Explore the Relationship Between Stakeholder Engagement and CSR Target Setting A case study of Canon Europa N.V. (M.A.). Universiteit Utrecht.
Bosnjak, D. (2017). Samsung's 2017 Mobile Strategy Focused On Innovation | Androidheadlines.com. AndroidHeadlines.com |. Retrieved 4 October 2017, from https://www.androidheadlines.com/2017/01/samsungs-2017-mobile-strategy-focused-innovation.html
Bruinsma, C. (2016). Samsung set to radically change marketing strategy. Marketing Interactive. Retrieved 4 October 2017, from http://www.marketing-interactive.com/samsung-set-radically-change-marketing-strategy/
Business Principles. (2017). Sec-audit.com. Retrieved 5 October 2017, from https://sec-audit.com/common/businessPrinciple/viewBusinessPrincMain.do?_menuId=AVyA0fTVACzV4mS0&_menuF=true
Electronics, S. (2017). Stakeholder Engagement. Samsung. Retrieved 4 October 2017, from http://www.samsung.com/us/aboutsamsung/investor_relations/corporate.../Stakeholder.pdf
Environment. (2017). Samsung. Retrieved 5 October 2017, from http://www.samsung.com/us/aboutsamsung/sustainability/environment/
F, A. (2017). Samsung reveals its strategy to grow smartphone business in 2017. SamMobile. Retrieved 4 October 2017, from https://www.sammobile.com/2017/01/24/samsung-reveals-its-strategy-to-grow-smartphone-business-in-2017/
Friedman, J. (2012). Stakeholder Relationships: Key to a Sustainable Enterprise. HuffPost. Retrieved 4 October 2017, from http://www.huffingtonpost.com/john-friedman/managing-stakeholder-rela_b_1415255.html
[Global SRM]. (2017). Secbuy.com. Retrieved 5 October 2017, from https://www.secbuy.com/irj/portal/alluser?ume.logon.locale=en
Lev-Ram, M. (2013). Samsung’s road to global domination. Fortune.com. Retrieved 3 October 2017, from http://fortune.com/2013/01/22/samsungs-road-to-global-domination/
Nisen, M. (2013). Samsung Has A Totally Different Strategy From Apple, And It's Working Great. businessinsider. Retrieved 3 October 2017, from http://www.businessinsider.com/samsung-corporate-strategy-2013-3'
Post, J. (2017). What is Corporate Social Responsibility?. Business News Daily. Retrieved 4 October 2017, from http://www.businessnewsdaily.com/4679-corporate-social-responsibility.html
SAMSUNG (n.d,a). Samsung. Retrieved 5 October 2017, from http://www.samsung.com/us/aboutsamsung/samsung_electronics/management
SAMSUNG (n.d,b). Samsung. Retrieved 5 October 2017, from http://www.samsung.com/us/aboutsamsung/for_partners/
Samsung Electronics. (2017). Segment Sales & Operating Profit. Samsung Electronics. Retrieved 4 October 2017, from http://images.samsung.com/is/content/samsung/p5/global/ir/docs/2017_2Q_Earnings_Release_Samsung_Electronics.pdf
Samsung Electronics Sustainability Report 2017. (2017). Samsung. Retrieved 11 October 2017, from http://www.samsung.com/us/aboutsamsung/sustainability/sustainabilityreports/download/2017/Samsung_Electronics_Sustainability_Report_2017.pdf
Samsung Hope For Children. (2017). Samsung Electronics America. Retrieved 5 October 2017, from http://www.samsung.com/us/samsunghopeforchildren/
Samsung Sustainability Report 2016. (2016). Samsung. Retrieved 11 October 2017, from http://www.samsung.com/us/aboutsamsung/sustainability/sustainabilityreports/download/2016/2016-samsung-sustainability-report.pdf
Simonin, D. (2017). International Strategy: The Strategy of Samsung Group. researchgate. Retrieved 3 October 2017, from https://www.researchgate.net/publication/285370984_International_Strategy_The_Strategy_of_Samsung_Group
Sustainability. (2017). Samsung. Retrieved 5 October 2017, from http://www.samsung.com/us/aboutsamsung/sustainability/sustainablemanagement/special-article/
SUSTAINABILITY MANAGEMENT FRAMEWORK. Samsung. Retrieved 5 October 2017, from http://www.samsung.com/us/aboutsamsung/sustainability/sustainablemanagement/sustainability-management-framework/
Yeung, N. (2016). The marketing strategy for Samsung Galaxy. Version Daily. Retrieved 4 October 2017, from http://www.versiondaily.com/marketing-strategy-samsung-galaxy/

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