삼성의 글로벌 마케팅전략 (영문)
소개글삼성의 글로벌전략에 대한 전반적인 레포트 입니다.
하버드 레퍼런스 APA6 버전으로 되어있습니다.
목차1. What Kind of Business Does Samsung Do and Pursue?
2. The role played by internationalization in building the companies profile overseas.
3. Marketing Segments and Development from Different Market Types
4. How Samsung Manages its Social Responsibility
5. How Samsung Addresses a Relationship with Stakeholders Using its Sustainability
Samsung is one of the largest manufacturers in the world producing top-notch electronic devices mainly focusing on developing smartphones, TVs, and Memory chips. In this report, I will address how Samsung cares for its business relationships with its partners and stakeholders in the realm of the corporate’s sustainability which is mostly generated from the internationalization.
1. What Kind of Business Does Samsung Do and Pursue?
We are living in the era of globalization that means not only consumers but also companies are in and out from all around the world finding the best spot to do business.
In this report, I will mainly focus on Samsung Electronics as a multinational company.
Samsung is one of the subsidiaries of Samsung group which was founded in Seoul City in 1969 which is known as one of the biggest companies that produces high-tech electronics products. Samsung Electronics mainly focuses on building up two main areas which are highly advanced Device Solutions such as semiconductor and Digital Media & Communications such as Televisions and smartphones.
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