A comparison of sexuality in western and Korea advertising
- 최초 등록일
- 2017.01.07
- 최종 저작일
- 2015.09
- 7페이지/ 어도비 PDF
- 가격 2,500원
목차
1. Introduction
2. Analysis
3. Main Discourse
4. Conclusion
본문내용
<Introduction>
In advertising, we can see sex in advertising easily. Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. It contains not only prostitution which sells sex directly in the market but also using sexuality to promote product sales and get attention by occurring sexual stimulation in media like adverting, movie, video. In this situation, a target of sexual objectification is woman mostly.
But we just accept it without a critical eye that it is wrong because sexual objectification of woman in advertising is so easy to see everyday life. Maybe we showed our displeasure at this advertising by frowning at first, but the constant repetition of objectification has blunted the human response to it. So I pay attention at this point. People remembered the ads subconsciously when using the product. And that repeated action can stimulate people sexually in everyday life, It can lead to a crime. Its target can be female more often.
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