블루 에이프론 전략 Blue Apron Strategy
- 최초 등록일
- 2016.12.19
- 최종 저작일
- 2016.04
- 11페이지/ MS 파워포인트
- 가격 3,900원
목차
1. Recommendation: Blue Apron should consider expanding into low-carb, high protein.
2. Project Background & Research Objective
3. Part 1: Exploratory Research
4. Part 2: Survey - Design
5. Part 2: Survey - Key Findings
6. Part 3: Additional Tools Proposed
본문내용
Recommendation: Blue Apron should consider expanding into low-carb, high protein.
Part 1
Exploratory research yielded various opportunities regarding dietary restrictions. We prioritized four for further quantitative analysis.
Part 2
Survey focused on interest in the four dietary areas. We had challenges representing US population; however, low-carb, high-protein was most popular with statistical significance
Part 3
Leverage multiple regression to understand if dietary restrictions predict consumer spending; Simulated Test Market to test whether purchase interest translates into purchase intent
참고 자료
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