(기업 분석)(마케팅) Tesla 기업 분석 보고서

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Tesla Motors에 관한 마케팅 분석 발표 자료입니다.

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Recognized Problems
1. Tesla is experiencing difficulty expanding into Asian markets
2. The soon to be released Model 3 must create an early majority shift to electric vehicles
How can Tesla best cross the technological and geographical chasm into Asia with their current and furture models?

Project Goal
Providing a framework for Tesla that can be adopted to successfully enter Asian markets (mainly China, Japan and Korea) with the Model S and Model X, with special focus on the Model 3

참고 자료

Tesla Model S: The disruptive marketing of an electric car
http://scienceofrevenue.com/tag/tesla-marketing-strategy/
The Secret Tesla Motors Master Plan
http://www.teslamotors.com/blog/secret-tesla-motors-master-plan-just-between-you-and-me
Tesla Marketing Plan
https://prezi.com/qibfoyxgz6ph/tesla-marketing-plan-presentation/
Tesla’s pop-up stores bring the Model S to where the wealthy play
http://fortune.com/2015/05/22/tesla-pop-up-store/
Tesla generates Small sales, big buzz without paid ads
http://adage.com/article/news/tesla-generates-small-sales-big-buzz-paid-ads/241994/
Tesla scores again with ‘interactive’ marketing
http://cleantechnica.com/2014/08/21/tesla-scores-interactive-marketing/
The Brilliant Tesla advertising strategy, or lack thereof
http://www.teslarati.com/brilliant-tesla-advertising-strategy-lack-thereof/
Tesla marketing plan
http://www.slideshare.net/dpayne05/tesla-marketing-plan
http://www.slideshare.net/Partha_Doc/partha-mitra-marketingplanteslamodels
https://prezi.com/cmiv75wqysen/group-3-company-presentation/
The globalization of Tesla motors: a strategic marketing plan analysis
http://www.tandfonline.com/doi/pdf/10.1080/0965254X.2012.657224
Tesla Strategy
https://hbr.org/2015/05/teslas-new-strategy-is-over-100-years-old
http://www.teslamotors.com/blog/secret-tesla-motors-master-plan-just-between-you-and-me
http://www.entrepreneur.com/article/235408
Tesla Safest car
http://www.teslamotors.com/blog/tesla-model-s-achieves-best-safety-rating-any-car-ever-tested
Tesla Stores
http://www.teslamotors.com/findus#/bounds/36.4563,127.46429999999998,36.2899,127