vmd/ 매장 디스플레이 분석 (영문)

소개글

캐나다 현지 리테일 매장 분석 레포트 입니다.
샘플로 픽업되었던 레포트 입니다.

목차

1. STORE INFORMATION
2. BANANA REPUBLIC - MANNEQUINS - HANGER RAIL DISPLAY / MERCHANDISE DISPLAY
3. J.CREW - MANNEQUINS - MERCHANDISE DISPLAY
4. BURBERRY -MANNEQUINS - MERCHANDISE DISPLAY
5. COACH - MANNEQUINS - MERCHANDISE DISPLAY
6. OVERALL TENDENCY OF VISUAL MERCHANDISING

본문내용

Mannequin: Used stylized mannequins with out of a head and a natural pose.
•Styling : Coordinated with accessories, such as a gorgeous necklace, a skinny belt, a pair of high heel or a handbag, in order to indicate oneself career women and men. As well, displayed generally the two or three group of mannequins with the cosmetic that Banana Republic has produced as well as elegant furniture, sofa or tea table, as props.

<중 략>

•FEATURE: Displayed two different concepts of the store. One was for the part of clothe that designed for directing a vivid image for coming spring, another was for the shoes and accessories to look gorgeous the harmony with black and gold in showcase or display shelves

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