Marketing Research
- 최초 등록일
- 2013.02.01
- 최종 저작일
- 2012.05
- 2페이지/ MS 워드
- 가격 4,000원
소개글
마케팅리서치 방법과이해
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본문내용
In today`s uncertain and risky business environment, what customers value this year may not be same next year. Therefore, in order to satisfy customer needs and maintain competence, appropriate data should be collected and analysed for managers to provide update information and direction. This essay will examine what marketing research is and why it is important for management decision making and next, marketing research process will be covered.
According to Kotler, marketing research is defined as `the systematic design, collection, interpretation and reporting of information to help marketers solve specific marketing problem or take advantage of marketing opportunities.` Hence, marketing research would be used by a particular organisation to discover the best way of selling its goods. It includes various forms of marketing research such as customer surveys
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