대한한공,대한한공마케팅,대한한공분석,대한한공영문,영문대한한공,서비스경영,서비스경영염문,영문마케팅
- 최초 등록일
- 2012.08.16
- 최종 저작일
- 2012.08
- 17페이지/ MS 파워포인트
- 가격 3,000원
소개글
대한한공,대한한공마케팅,대한한공분석,대한한공영문,영문대한한공,서비스경영,서비스경영염문,영문마케팅
목차
1. Introduction
2. Business Structure
3. Market Analysis
4. SWOT Analysis
5. Service Analysis
6. Conclusion
본문내용
Company : Korean Air
Mission : Excellence in Flight
Date Established : 1963/ 03/ 01
Main Areas of Business : Passenger, Cargo, Aerospace, Catering,
Hotels, In flight sales, Limousines
Fleet : 129 (As of September 30, 2010)
Route : Domestic 13 cities / International 38 countries105 cities Total : 39 countries 118 cities
Operating Results (based on 2009 IATA standars)
<중략>
Strength
1. Country`s leading indigenous
airline
2. International recognition
3. SKYTEAM
4. Various Routes
Weakness
1 .Low Safety Awareness
2. Service Comparison
3. Routes in China
Opportunity
1. Increasing Domestic and
International travelers
2. Increase in High-Tech
Products Exports
3. Space Technology
4. Aircraft Maintenance
참고 자료
없음