K5 하이브리드
- 최초 등록일
- 2012.06.28
- 최종 저작일
- 2011.09
- 30페이지/ MS 파워포인트
- 가격 2,000원
소개글
K5 하이브리드에 대한 마케팅 전략을 영어로 작성한 PPT
목차
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본문내용
Part 1. Using Mass media
Documentary
: Make a documentary with broadcasting company about ‘Future of eco-friendly car’ and expose ‘K5 Hybrid’ as many as possible
Part 1. Using Mass media
Star marketing
: Using celebrity for marketing the K5 hybrid. Program which called ‘Travel all around Korea with Sean’s family ‘ is made by cable channel and KIA motor.
The most suitable model
KIA Motors
Part 1. Using Mass media
SNS
: Using SNS which includes ‘Facebook’ and ‘Twitter’ to communicate with people (only for K5 Hybrid)
Part 2. Supporting K5 several events
Support K5 Hybrid to the international events related to environments
Expectation effect: Advertising K5 Hybrid domestically and internationally
Part 2. Holding unique events
K5 Hybrid IV Event ? Giving an image of ‘Eco-Friendly’
참고 자료
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