조직설계론,조직구조,현대차사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

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조직설계론,조직구조,현대차사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

목차

Ⅰ. 서론 ············································································································ P.1
1. 기업선정이유 ········································································································ p.1
2. 기업소개 ···················································································································· p.2

Ⅱ. 본론 ············································································································ P.8
1. 조직결정요인에 따른 조직구성요소 ············································· p.8
(1) 연령 ················································································································ p.9
(2) 규모 ················································································································ p.10
(3) 환경 ················································································································ p.10
(4) 기술 ················································································································ p.12
(5) 전략 ················································································································ p.13
(6) 문화 ················································································································ p.15
(7) 권력 ················································································································ p.18
2. 현대자동차의 조직형태 ············································································ p.19
(1) 조직구조 변화과정 ··················································································· p.19
(2) 조직구조 ······································································································· p.19

Ⅲ. 결론 ············································································································ P.28
1. 성공적인 조직문화 변화관리를 위한 제언 ····························· p.29
2. 현대자동차의 개선사항················································································· p.30
3. 경영상 시사점 ······································································································ P.31

Ⅳ. 참고자료 ··········································································································· P.31

본문내용

Ⅰ. 서론
1. 기업선정이유
수많은 국내·외 기업들 중 현대자동차 선택한 이유는 다음과 같습니다.
첫째, 국내 굴지의 대기업들 중 하나이기 때문에 다른 타 기업들보다 많은 정보를 비교적 쉽게 접할 수 있다는 것입니다. 인터넷의 다양한 자료는 물론이고, 실제 주변의 한 두 사람만 거치면 현대자동차그룹에서 종사자를 쉽게 만날 수 있어서 정보검색이 용이하다는 게 장점입니다. 둘째, 대부분의 가정에서 현대차를 소유하고 있음으로서 그에 대한 익숙함과 친근함이 있습니다. 셋째, 한국경제의 양축을 이루고 있는 현대, 삼성 두 기업을 놓고 비교한다면 삼성은 세련되고 치밀한 느낌인 반면, 현대는 우직하고 소탈한 느낌인 것 같습니다. 이러한 일반적인 생각 외에 실제로 현대자동차가 어떻게 조직되어있고, 구성되어 있으며, 어떠한 조직문화를 가지고 있을지에 대한 호기심에 의해 저희 조는 현대자동차 그룹을 선택하게 되었습니다.

<중 략>

2. 경영상시사점
조직은 환경이 변화함에 따라서 함께 변화한다. 그렇지 않으면 제 아무리 거대한 기업일 지라도 환경변화에 대응이 느려져 도태되고, 결국은 문을 닫을 수밖에는 없다. 특히 하루가 다르게 변화하는 21C의 경영환경은 더욱 더 강하게 이러한 변화를 요구한다. 그렇기 때문에 모든 기업들은 기업 내부뿐만이 아니라, 외부의 변화를 주시하고, 발전방향을 모색하기 위하여 노력하고 있다.

우리가 위와 같은 주제를 가지고 현대자동차에 관한 연구를 진행해 본 결과, 현대자동차 역시 이러한 기업들 중에 하나였다. 1990년대, 이미 국내 자동차 업계에서는 최고의 자리에 올라있었던 기업이었지만 거기서 안주하지 않고, 세계적인 기업으로 발돋움하기 위한 비전을 설립하면서 실행에 옮기기 시작하였다. 그들은 제자리에 안주하는 것이 곧 도태되는 것이라는 것을 일찍 깨달은 것이다. 그 과정에서 조직 내에서는 다양한 변화와 혁신이 추진되었고, 위에서 언급된 조직구조의 형태 변화 역시 그것들 중에 하나였다.

최고의 자리에 있음에도 불구하고 언제나 더 높은 목표와 비전을 세우고, 급변하는 환경에 발 빠르게 대응하기 위해 노력하는 모습과, 최고의 효과를 거둘 수 있는 조직구조를 위하여 지금도 연구하고 변화를 꾀하는 현대자동차의 이런 모습들은 많은 기업에게 시사한 바가 크다고 생각한다.

참고 자료

최만기 - 조직설계론
http://www.hyundai.com/kr
http://www.seri.org/