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ContentsIntroduction (Zara)Current situation of Zara- Rate of sales- Current positionFeatures- Fast fashion- SPA- Vertical structure- Market orientedStrategy 1 - EnvironpoliticsStrategy 2 - Application strategy (Augmented reality)Strategy 3 - Application strategy (Customer’s participation)AIntroductionIntroductionCurrent situation63.8% Contribution to total sales1,608 Number of stores88 Number of net openings74 CountriesFeatures (1)Fast fashion- Quick Response- Everyday New ProductFeatures (2)Specialty retailer of Private label Apparel (SPA)

목차

Introduction (Zara)
Current situation of Zara
- Rate of sales
- Current position
Features
- Fast fashion
- SPA
- Vertical structure
- Market oriented
Strategy 1 - Environpolitics
Strategy 2 - Application strategy (Augmented reality)
Strategy 3 - Application strategy (Customer’s participation)
Q&A

본문내용

CONTRIBUTION for…
ex) - planting trees
- Supporting environment-friendly
material or fuel development
Example )

Strategy 2 ? Application strategy(Augmented reality)
Did you buy some unexpected clothes
in internet shopping?

“ If so, I recommend this simulation coordinator used Augmented Reality. ”

Strategy 2 ? Application strategy(Augmented reality)
What is a Augmented Reality?
Augmented reality is an artificial environment created through the combination of real-world and computer generated data.


Strategy 2 ? Application strategy(Augmented reality)
How to apply

Strategy 2 ? Application strategy(Augmented reality)
Strong Point
Their fittings can be seen.
You can mix selected items and match.
You don`t need to go to stores.

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