서울우유,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

저작시기 2012.04 |등록일 2012.04.17 한글파일한컴오피스 (hwp) | 20페이지 | 가격 4,000원 (20%↓) 5,000원
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Becoming HwangjinyiCONTENTSΙ . Selected reasons and introduce to Ⅱ . Environment analysisⅢ . Marketing strategyⅣ . Future prospects and the expected effectsⅤ . Reference Ι . Selected reasons and introduce to 1. Why does Group 8 select Seoul Milk Cooperative?a. One of the issue companies in this yearSeoul Milk writing the date of manufacture has received good reviews as positioning of the milk. Consumers buying dairy products are considered the most important decision points, depending on the freshness when you can drink until the expiration date and time that is created will be marked with the date of manufacture. As for the issue, group8 thougt that our new product line and brand-new aggressive marketing will effective customers at this time.b.

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Ι . Selected reasons and introduce to
<Seoul Milk>
Ⅱ . Environment analysis
Ⅲ . Marketing strategy
Ⅳ . Future prospects and the expected effects
Ⅴ . Reference

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Ι . Selected reasons and introduce to <Seoul Milk>

1. Why does Group 8 select Seoul Milk Cooperative?

a. One of the issue companies in this year
Seoul Milk writing the date of manufacture has received good reviews as positioning of the milk. Consumers buying dairy products are considered the most important decision points, depending on the freshness when you can drink until the expiration date and time that is created will be marked with the date of manufacture. As for the issue, group8 thougt that our new product line and brand-new aggressive marketing will effective customers at this time.

b. The increased interest in health and immunity due to H1N1(Swan Flu)
U.S. magazine `parenting.com` said "We need some vitamin D to strengthen the immune system to prevent the outbreak of good nutrition," announcing `The instructions to prevent outbreak` and they pointed out the "a cup of milk include vitamin D of and 100IU and is the most effective to intake vitamin D. These vitamin D plays an important role in immune function as well as the various biologically active substances are enriched.

C. High brand loyalty of the senior
Even though there are many milk brand in Korea, Seoul Milk is the most familiar and well-known brand to senior generation. In order to guide the senior generation, this brand is thought to use it effectively.

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