저작시기 2012.04 |등록일 2012.04.17 한컴오피스 (hwp) | 20페이지 | 가격 4,000원 (20%↓)
소개글Becoming HwangjinyiCONTENTSΙ . Selected reasons and introduce to
목차Ι . Selected reasons and introduce to
Ⅱ . Environment analysis
Ⅲ . Marketing strategy
Ⅳ . Future prospects and the expected effects
Ⅴ . Reference
본문내용Ι . Selected reasons and introduce to <Seoul Milk>
1. Why does Group 8 select Seoul Milk Cooperative?
a. One of the issue companies in this year
Seoul Milk writing the date of manufacture has received good reviews as positioning of the milk. Consumers buying dairy products are considered the most important decision points, depending on the freshness when you can drink until the expiration date and time that is created will be marked with the date of manufacture. As for the issue, group8 thougt that our new product line and brand-new aggressive marketing will effective customers at this time.
b. The increased interest in health and immunity due to H1N1(Swan Flu)
U.S. magazine `parenting.com` said "We need some vitamin D to strengthen the immune system to prevent the outbreak of good nutrition," announcing `The instructions to prevent outbreak` and they pointed out the "a cup of milk include vitamin D of and 100IU and is the most effective to intake vitamin D. These vitamin D plays an important role in immune function as well as the various biologically active substances are enriched.
C. High brand loyalty of the senior
Even though there are many milk brand in Korea, Seoul Milk is the most familiar and well-known brand to senior generation. In order to guide the senior generation, this brand is thought to use it effectively.