보잉의 문제점과 마케팅 전략입니다.
- 최초 등록일
- 2011.06.06
- 최종 저작일
- 2011.04
- 45페이지/ MS 파워포인트
- 가격 1,500원
소개글
마케팅 수업시간에 발표한
보잉의 아웃소싱의 문제점과 그에 대한 해결책 등입니다.
목차
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본문내용
General Information of
Boeing
01. What is the Boeing’s Dream
Revolutionary 787
- What Customer Benefits?
02. Features of the Dreamliner
04. Our Solution
Recommendations for Resolve the Problems
03. What is the Problems
Revolutionary 787
- What Customer Benefits?
History
Founded in 1916 in the Puget Sound region of Washington state
Became a leading producer of military and commercial aircraft
Undertook a series of strategic mergers and acquisitions to become the world’s largest, most diversified aerospace company
Aerospace pioneers now part of the Boeing enterprise include:
North American Aviation
McDonnell Douglas
Rockwell International (space and defense business)
Hughes Space & Communications
Jeppesen
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Vision
Businesses
18 - 2
Passengers (2 to 3 class of seats)
참고 자료
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