Why Costco is successful in Korean market while Walmart, which is the world`s biggest retailer failed in Korean market?
- 최초 등록일
- 2011.04.27
- 최종 저작일
- 2011.04
- 1페이지/
MS 워드
- 가격 1,000원
소개글
코스트코의 성공이유 (영어로 작성)
목차
없음
본문내용
How come Costco has been successful in South Korean market even though Wal-mart and Carrfour failed to succeed?
I believe there were many ree of Wal-mart and Carrfour. First, when Wal-mart entered into the Korean market, most of the suitable sites to open stores were already occupied by competitors such as E-mart. Wal-mart and Carrfour had to open its stores on the outskirts of Seoul. Because Koreans liked the convenience of shopping near their own homes, they didn’t want to go Wal were typically located in the outskirts of the downtown area. On the contrary, even though Costco doesn’t have many stores in Korea, they are located in the downtown area.
참고 자료
없음
