Louis Althusser’s ideas to cultural studies
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- 2010.08.19
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- 2009.11
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Louis Althusser’s ideas to cultural studies에 관한 파워포인트
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-Althusser and interpellation
This is a concept designed to help explain how ideology works.
Althusser saw ideology not only as ruling or dominant ideas but as material practice....
-Media and Interpellation
-Making yourself a mock reader, viewer or listener.
-Another way of using the idea of interpellation : exclusion
Example : Triumph motorcycle
-Summary of Althusser’s work
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Althusser and interpellation
Media and Interpellation
Making yourself a mock reader, viewer or listener.
Mixing Althusser’s theory of interpellation and Gibson’s idea of the mock reader
본문내용
This is a concept designed to help explain how ideology works.
Althusser saw ideology not only as ruling or dominant ideas but as material practice.
Ideology is contained in the practices of everyday life.
Example: holidays gives us many joys, but it helps to keep us exactly where we are.
Individuals become subjects of ideology in the way, named summon.
Summon-when a policeman shouts ‘stop’ it’s always the suspect who’s addressed who looks around.
Example : Hitchcock film -North by Northwest.
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