Zara case write up

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자라 케이스에 대한 1pg 라이트 업입니다.

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Executive Summary

What is different between supply chains of Marks & Spencer and Zara?

Why is it so difficult for Marks & Spencer to play the “Fashion Game”?

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Executive Summary
Marks & Spencer is one of the leading retailers founded by Michael Marks in 1884. From 1980’s to late 1990’s, the company, which is known for its high-quality and high-price, continued to grow rapidly focusing on the quality. However, due to globalization, changeable casual trends, and short fashion life cycles, M&S’s system met the challenge. On the other hand, Zara, a company founded in 1963 in Spain, became a new icon in apparel industry with its fast fashion system.
What is different between supply chains of Marks & Spencer and Zara?
The supply chain of Marks & Spencer is a centralized structure. It means it takes time. For example, products in Hong Kong were sent to warehouses in UK before the shipment to Asia. Unlike M&S, Zara’s supply chain is more flexible and reliable, since its system is decentralized. Zara’s supply chain made the short design-to-store lead time possible. Even though M&S’s quality is better than Zara’s, customer might not recognize the slight differences between those.

참고자료

· Zara case from HBR