대학글쓰기 퍼스널 브랜딩-포트폴리오식 교안 연구 (A Study on College Pesonal branding-Writing Letter-Portfolio Teaching Plan)

서지정보

· 발행기관 : 전북대학교 인문학연구소
· 수록지 정보 : 건지인문학 / 22호 / 191 ~ 217페이지
· 저자명 : 오정미

초록

The purpose of this study is to recognize the problem of a gradual parallel structure resulting from the use of uniform textbooks based on the Writing Course of Chonbuk National University, and suggest a class model for creating an intensive learning environment through the reorganization of transverse configuration. Writing is an essential liberal arts course operated by many universities. In particular, a self-introduction letter is a practical genre reflecting the voluntary demand of college students.
A self-introduction letter takes the form of a complex writing that deals with the narrative of an individual but eventually must enter the public sphere. For the purpose of a demonstrative writing using personal narrative, this study aimed to set the direction for a self-introduction letter by borrowing the marketing concept of ‘personal branding’. The ‘self ’ of ‘a self-introduction letter’ has the meaning and implications of ‘ego’, and a self-introduction letter can be said of the narration of Le futur antérieur ego that connects the self and the outside world and achieves self-pity. This study suggests several methodologies to discover the materials that can shape Le futur antérieur ego and develop the materials into themes, and ultimately offers a self-introduction letter and portfolio style composition based on storytelling.
The self-introduction letter-portfolio teaching plan consists of a method for building an individual narrative database. In relation to creating a self-introduction letter, the inner qualities of the inside and sources are in contact with the external environment through storytelling, as well as an extension of themes from materials and materials from themes, thereby creating ‘context’. When the material and the theme are connected smoothly and communicated, it is said that self-introduction letter has accomplished successful story-telling. The narrative that constitutes a self-introduction letter is “weaving” of the materials and episodes related to a major. Through this texture, a learner's self is positioned as a unique brand in the major field. When this is successful, personal branding is established.

영어초록

The purpose of this study is to recognize the problem of a gradual parallel structure resulting from the use of uniform textbooks based on the Writing Course of Chonbuk National University, and suggest a class model for creating an intensive learning environment through the reorganization of transverse configuration. Writing is an essential liberal arts course operated by many universities. In particular, a self-introduction letter is a practical genre reflecting the voluntary demand of college students.
A self-introduction letter takes the form of a complex writing that deals with the narrative of an individual but eventually must enter the public sphere. For the purpose of a demonstrative writing using personal narrative, this study aimed to set the direction for a self-introduction letter by borrowing the marketing concept of ‘personal branding’. The ‘self ’ of ‘a self-introduction letter’ has the meaning and implications of ‘ego’, and a self-introduction letter can be said of the narration of Le futur antérieur ego that connects the self and the outside world and achieves self-pity. This study suggests several methodologies to discover the materials that can shape Le futur antérieur ego and develop the materials into themes, and ultimately offers a self-introduction letter and portfolio style composition based on storytelling.
The self-introduction letter-portfolio teaching plan consists of a method for building an individual narrative database. In relation to creating a self-introduction letter, the inner qualities of the inside and sources are in contact with the external environment through storytelling, as well as an extension of themes from materials and materials from themes, thereby creating ‘context’. When the material and the theme are connected smoothly and communicated, it is said that self-introduction letter has accomplished successful story-telling. The narrative that constitutes a self-introduction letter is “weaving” of the materials and episodes related to a major. Through this texture, a learner's self is positioned as a unique brand in the major field. When this is successful, personal branding is established.

참고자료

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