The effects of meteorological factors on the sales volume of apparel products

서지정보

ㆍ발행기관 : 복식문화학회 ㆍ수록지정보 : 복식문화연구 / 25권 / 2호
ㆍ저자명 : Eun Hie Kim, Hyunwoo Hwangbo, Jin Mie Chae

영어 초록

The purpose of this study was to investigate meteorological factors effects on clothing sales based on empirical data from a leading apparel company. The daily sales data were aggregated from A companys store records for the Fall/Winter season from 2012 to 2015. Daily weather data corresponding to sales volume data were collected from the Korea Meteorological Administration. The weekend effect and meteorological factors including temperature, wind, humidity, rainfall, fine dust, sea level pressure, and sunshine hours were selected as independent variables to calculate their effects on A companys apparel sales volume. The analysis used a SAS program including correlation analysis, t-test, and multiple-regression analysis. The study results were: First, the weekend effect was the most influential factor affecting sales volume, followed by fine dust and temperature. Second, there were significant differences in the independent variableseffects on sales volume according to the garments classification. Third, temperature significantly affected outer garmentssales volume, while top garments sales volume was not influenced significantly. Fourth, humidity, sea level pressure and sunshine affected sales volume partly according to the garments item. This study can provide proof of significant relationships between meteorological factors and the sales volume of garments, which will serve well to establish better inventory strategies.

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