중국 관광객의 한국 뷰티상품에 대한 인식이 뷰티관광 구매행동에 미치는 영향과 한국 문화 친밀성의 매개효과
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 복식문화학회
ㆍ수록지정보 : 복식문화연구 / 24권 / 6호
ㆍ저자명 : 정하은 ( Ha-eun Jeong ) , 김미영 ( Mi Young Kim )
ㆍ저자명 : 정하은 ( Ha-eun Jeong ) , 김미영 ( Mi Young Kim )
영어 초록
The purpose of this paper is to examine the effect that Chinese tourists` perceptions of beauty products and their friendliness toward Korean culture have on beauty tourism, particularly on Chinese tourists` intent to purchase, re-purchase, and recommend beauty products. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan, and Daegu using SPSS 21.0. Cronbach`s α was undertaken to test the reliability of the questions and an analysis of the frequency, factors, t-test, and Sobel test used in the study. Korean beauty was derived from two factors: “product favorability” and “product excellence and credibility.” Product favorability had a significant effect on the intent to purchase, as did participants` friendliness toward Korean culture. Re-purchases and the intent to recommend beauty products were also significantly affected. In the relationship between the perception of beauty products and the intent to purchase, the study revealed partial mediation effects of the participants` friendliness toward Korean culture on product favorability and complete mediation effects on product excellence and credibility. Friendliness toward Korean culture had partially mediated the effect that product favorability had on the intent to re-purchase and recommend. Tourists` friendliness toward Korean culture had complete mediation on the effect that product excellence and credibility had on the intent to re-purchase and recommend. According to the Gender Equality and Family Act, the difference between buying and selling beauty depends on the difference between purchase and intentions. Friendliness toward Korean culture has become an important variable thanks to product superiority and reliability.참고 자료
없음태그
"복식문화연구"의 다른 논문
Symmetry, ratio and proportion in Scottish clan tartans..13페이지
패션업체 판매원의 자기결정성, 공유가치 및 커뮤니케이션 만족이 직무만족, 조직몰입 및 이직의도에 미..14페이지
일상복 겸용의 애슬레저 바이크 웨어 디자인 개발 연구15페이지
3D 프린터를 이용한 여성용 인대 제작 연구18페이지
현대 여성 컬렉션에 나타난 젠더리스 스타일의 표현특성17페이지
유방암 생존자의 수술방법에 따른 다차원적 신체이미지, 자아존중감, 의복추구혜택과 수술 후 신체이미지..17페이지
코치닐을 활용한 우피의 천연염색8페이지
패션상품 구매의사 결정과정에서의 상품유형별 채널평가가 멀티채널 이용도에 미치는 영향14페이지
쪽 염료의 환원조건에 따른 섬유소 직물의 염색성과 색채특성11페이지
뷰티 태도 관련 기존 연구의 분석21페이지