INFLUENCE OF CULTURAL ART POLICY UPON CONSUMER ANDCOMPANY IN GLOBAL FASHION CITY

서지정보

ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC) ㆍ수록지정보 : Global Marketing Conference
ㆍ저자명 : Dayun Jeong, Eunha Chun, Eunju Ko

영어 초록

Urban regeneration has emerged as a new paradigm of urban development today. In
this situation, awareness has increased that urban regeneration should be pursued in
connection with culture and art (Evans, 2009). Urban transformation has continued
through internal restructuring in an expanded or reduced scale by economic and social
changes (Garcia, 2004). Initially, diverse public/private parties initiated urban image
improvement and strong brand creation through leading developmental strategies in
order to attract floating enterprises, residents and tourists. At this time, states built
culture-centered urban regeneration strategies in relation to urban development and
regeneration such as large-scale culture and art facility establishment or large event
hosting (Couch, 1990). However, in the modern society, with the elevated awareness
on environment, the focus has shifted from development towards service industry and
tourist industry in urban. In this sense, cultural policies are deemed to be responsible
for the expanded idea of urban development considering diverse aspects from physical
and economic aspects, to social significance, sustainability and to culture and art
(Bianchini & Parkinson, 1993; Garcia, 2004).

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