Strategic Resource Initiative of Enterprise

서지정보

ㆍ발행기관 : 한국유통과학회 ㆍ수록지정보 : The East Asian Journal of Business Management / 4권 / 4호
ㆍ저자명 : Tetiana Viatkina

영어 초록

Purpose – The paper aims to study strategic enterprise resource initiative formation processes. It analyzes the process of managing the strategic resource initiative and discusses its implementation mechanism. A research model for enterprises’ strategic development is proposed, which suggests a geometric interpretation for estimating a company’s long-term development.
Research design, data, and methodology ‒ The analysis employs theoretical studies of modern researchers. The main models used to determine the optimal alternative business strategy are graphic interpretation and mathematical modeling.
Results ‒ The hypotheses testing demonstrates the definition of a company’s strategic resource initiative and explains themechanism or design of its formation. The study presents a geometric prism-refraction model of practice using a strategic resource initiative.
Conclusions ‒ An enterprise’s strategy could return to its initial state in case of its unexpected deviation as a result of passing through the nodal points. The proposed model allows us to evaluate business performance, its surrounding environment, and the resource management strategy, to determine the necessary scope of strategy changes necessary to bring it back to the original state.

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