THE COMPLEMENTARY EFFECT OF EXPORT MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION ON THE INTERNATIONAL PERFORMANCE OF SMEs
(주)코리아스칼라
- 최초 등록일
- 2016.04.02
- 최종 저작일
- 2014.07
- 10페이지/ 어도비 PDF
- 가격 4,000원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : Global Marketing Conference
ㆍ저자명 : Florin Sabin Foltean, Emöke–Szidonia Feder
영어 초록
This research explore the complementarity effect of export-market orientation and entrepreneurial orientation on export performance of SMEs from a CEE developing economy. We found that the likelihood of this effect on export profitability is higher in dynamic export market environments if high level of resources are committed to export operations.
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