저작시기 2001.05|등록일 2015.03.18어도비 PDF (pdf)|12페이지|가격 4,300원
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ㆍ발행기관 : 한국가족자원경영학회ㆍ수록지정보 : 한국가족자원경영학회지 / 5권 / 1호 / 111 ~ 122 페이지 ㆍ저자명 : 이영희,계선자
The propose of this study is to recognize the present consuming trends of adolescents and to verify the most influential variables affecting on the conspicuous consumption of adolescents. The samples were selected from the first and second grade level among male and female high school students in Seoul and Inchon area. The 384 subjects were analyzed by the SPSS/WIN program. The major findings of this study is as follows. First, the general tendency for conspicuous consumption of adolescents showed a lower level of scores than the average. Second, The conspicuous consumption of adolescents showed a significant differences, according to the socio-demographic variables, the psychological variables, the educational level of the adolescents, and the environmental variables. Third, the most influential variables affecting on the conspicuous consumption of adolescents are the variables, such as friends, mass media, sex, mother’s educational level, and material-oriented tendency. The total explonation of these variables was 54.7%.