inferior frontal gyrus (IFG) had significantly positive relationships with participants' scores of attitude ... positive relationship between the network connectivity across all participants' brains and their scores of attitude ... connectivity in the right IFG of the small group of participants also significantly predicted the public's attitude
green advertisements. ... This study investigates the role of consumers’ value orientations on their attitude towards assertive ... We find that biospheric value orientation improves attitudes towards assertive ads and hedonic value
The survey targets the involvements of Asian smartphone owners’ attitude on advertisements, brands and ... improve the brands visibility and build strong influences on attitudes in advertisements and improve ... The study revealed that all three paths have consistently high coefficient paths (Attitude to Ads – Attitude
or tolerates offensive advertising. ... and higher favoritism toward moral advertising. ... Two countries were chosen, Korea and America, to conduct a find common ground on the types of advertising
The main purpose of this paper is to find the etic dimensions of beliefs towards comparative advertising ... (CA) and to test their relationship with global attitude and acceptance of CA in a cross-cultural setting ... Our model shows that beliefs indirectly affect acceptance of CA, which is mediated by global attitude
This study compares the male and female attitudes towards sexual imagery in press advertising and identifies ... This study compares the male and female attitudes towards sexual imagery in press advertising and identifies ... the demographic and psychographic factors influencing their attitudes.
diet advertising, but also moderates the relationship between the attitude
toward diet advertising and ... The results of this
study showed that people’s body-esteem level not only influences their attitude
toward ... One can assume that people’s perceptions of diet
advertising may be influenced by how they think about
toward cartoon media, and attitudes
toward cartoon style advertising are investigated. ... toward cartoon media, and entertainment
and information influenced attitudes toward cartoon style advertising ... as a sample, types of uses and gratifications and the
relationships among uses and gratifications, attitudes
on advertising attitude. ... and pleasure are the biggest influences to advertising attitude, advertising effect, and advertising ... a
positive influence both on advertising trust and attitude.
awareness & Low-involvement transformational brand attitude Brand attitude strategies positive motivation은 ... Brand attitude-소비자들이 필요로 하는 상황과 관련성 있어야 선택적 주의↑. ... 빠른 제고 소진을 할 수 있는 프로모션 활용 중요. attitude를 구축하기 위한 광고 필요x.
make to process persuasive advertising messages. ... by processing it by consumers exposed to persuasive information or advertisement messages. ... On the other hand, when the perceived risk was high, famous advertising models and CSR information did
process by which consumers are exposed to marketing stimuli(products, companies, stores, packages, advertisements ... , salespeople, etc.), paying attention understanding, and changing attitudes ... connection of the cases in which the perceptual defense is likely to occur.답: stronger beliefs and attitudes
생각보다 우세해 짐 cognitive responses 태도와 구매의도는 3 번째 노출에서 가장 높아지고 지나치게 많은 노출은 태도와 구매의도를 반감시킴 post exposure attitudes ... Advertising repetition - A Critical Reveiw of Wearin and Wearout 이름 학번 Introduction Part 1, Early lab ... repetition Part 5, More recent studies on advertising repetition Part 5, motivation과 ability to process는
Men focus on the game-playing TV, in which women soothe, knit, and maintain a calm attitude. ... with online advertising. ... of advertising has been highlighted.
Patient and Physician Attitudes and Behaviors Associated with DTC Promotion of Prescription Drugs ? ... Should Prescription Drugs Be Advertised? ... Background on Drug Advertising.
, and those with defense goals could maintain their existing attitudes and beliefs. ... impression goals could use social goals or opinions of others in a social context to determine their attitudes ... the prevention-focused advertisement more favorably.
The overall consumer attitudes were positive. ... to answer a questionnaire comprising of the following questions: 5 questions of attitudes (necessity ... However, differences were observed between some of the consumer attitudes (necessity of HFFs, trust in
광고정보처리과정의 개념 1) 개념 [ 소비자의 광고정보처리 과정 ] Cb : Cognition of Brand Aad : Attitude toward Advertisement Ab ... 마지막으로 소비자는 (4)구매 의도를 형성하고 (5) 이에 따라 구매를 결정할 수 있다. 2) 광고에 대한 태도의 형성 광고에 대한 태도(Aad, Attitude toward advertisement ... )와 제품/브랜드에 대한 태도(Ab, Attitude toward brand)가 형성되는 과정은 주로 4가지 가설을 통해 형성경로를 설명 한다. (1) 감정 전이 가설 (2) 상호
techniques, it is essential to take a critical attitude toward popular culture. ... In particular, advertisers utilize advertising techniques in pop culture to manipulate people's purchasing ... To not be fooled by the advertisements of “a mechanism controller” who are proficient in clever advertising
language and the attitude of language can be analyzed through the use of advertising language. ... The attitude of language, which is one of the human consciousness forms, is also included in the advertising ... Advertising language includes not only the function of information transmission but also cultural awareness