Drawing on the TRA, relationship between consumer attitudes and purchase behaviour in terms of learning ... A positive association between attitudes towards using luxury fashion smartwatches and purchase intentions ... The model posits that millennial consumers develop attitudes and purchase intentions towards luxury fashion
This study examines the effect of cosmetic certification marks on consumer behavior. The underlying objectives of this study are threefold. First, it..
These findings imply that providing EFSB is important in enhancing positive attitudes and purchase intentions ... and purchase intentions toward apparel retailers using EFSB. ... and purchase intentions toward environment-friendly apparel products.
This paper identifies the key antecedents and moderators with regard to brand attitude and purchase ... is a strong importance of status seeking, as well as informational influences towards consumer brand attitude ... subtle branding only moderated the relationship between informational influences and consumers band attitude
purchase intentions. ... in advertisements and improve purchase intentions. ... The study revealed that all three paths have consistently high coefficient paths (Attitude to Ads – Attitude
This current survey was conducted to examine consumer attitudes toward factors determining beef purchasing ... The frequency of beef purchasing was shown to reflect social and economic status, where inhabitants ... In addition, the most important factors determining purchasing beef were as follows: price, breed and
This purposes of this study were to explain consumer attitudes and purchasing behaviors towards agricultural ... , purpose of purchase and individual characteristics on them. ... technology ability, innovation, self-efficacy, perception of usefulness, perception of trust, attitude
make a
difference to the Advertising Effect, advertising recall and purchase intend. ... a
positive influence both on advertising trust and attitude. ... Ubiquity
does not have an influence on advertising trust and attitude at all, and personalization has
Moreover, analysis of the influence of brand attitude on purchase intention of customers purchasing fair-trade ... coffee revealed that purchase intention increased when brand attitude was higher. ... This study empirically analyzed the relations between consumption value, brand attitude, and purchase
for Korean cuisine, and the attitudes toward Korean cuisine significantly affected the purchase intentions ... and purchase intentions for Korean cuisine. ... , and purchase intentions for Korean cuisine.
ii) Purchasing green products is a bad/good idea, and iii) I have a/an unfavourable/favourable attitude ... Among these studies, the semantic-differential scale of attitudes towards green purchase (AGP) developed ... It helps integrate four constructs, namely attitudes towards green purchase, consumer ethics, conspicuous
As the eco-friendly attitude increased, most purchasing standards increased, but the purchasing criteria ... The eco-friendliness attitude was divided into eco-consciousness and green behavior. ... , such as trends, brands, and prices, did not correlate with the eco-friendly attitude.
Third, as purchase intentions increased, brand attitudes of consumers increased according to existing ... purpose of this study was to determine the relationship between conspicuous consumption tendency, brand attitudes ... , whereas the influence of status symbols and pursuing trend factor on brand attitudes was not verified
The purpose of this study is to verify the influence of the consumption value on attitude and purchase ... Second, it was found that the attitude of golf wear brands had a significant effect on purchase behavior ... problems, first, it was found that the consumption value of golf wear brands had a significant effect on attitudes
Third, slow and fast fashion products consumption attitude in descending order positively affect purchase ... and purchase intention on fair trade fashion products. ... consumerism, green consumerism, and donation & sharing consumerism in descending order positively affect purchase
Second, the reuse-recycle attitude and need for EPR affected the favor of all types of circular fashion ... , while attractiveness positively impacted the purchase intention of upcycled-fashion products. ... Third, environmental concerns impacted attractiveness, and the favor significantly affected the purchase
towards the brand and a higher purchase intention. ... experimental study carried out in the fashion segment reveal that cobranded endorsements foster a better attitude
