SAS그룹(스칸디나비아항공)의 위기 극복 관련 ppt의 영문판입니다.

소개글

스칸디나비아항공이 계속된 흑자에서 1970년대 오일쇼크로 적자를 기록한 뒤 CEO 얀 칼슨을 등용합니다. 이후 여러가지 경영전략과 함께 MOT(moment of truth)를 경영에 도입하여 스칸디나비아 항공이 위기를 극복하게 된 사례입니다.
원어강의에 제출했던 과제로 영문판입니다.

목차

1. Introduction
2. Environmental Analysis
3. Management Strategy
4. MOT & Jan Carlzon
5. SWOT & 4Ps
6. Conclusion

본문내용

*Environmental Analysis
All airlines were disconnected in disorder  because of the 1970`s oil shocks.
SAS was not an exception. In 1981 SAS recorded profit between consecutive 17years. Was experiencing trouble by 30million immorality deficit and business stagnations of the last two years having accumulated.
Aerial business was stable, and was continuously growing until the 1975 years when the first oil crisis added a shock at an airline. 1975 afterwards, situation was changed dramatically.

참고 자료

SAS groups annual report
순간의 진실 MOT