[영문]LOREAl-하버드 비즈니스 리뷰

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하버드 비즈니스 리뷰에 있는 L’ORE’Al사례 ppt입니다.

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목차

- Introduction of L’Ore’al
- Industry Anlaysis
- SWOT analysis
- L’Ore’al’s three business strategies
- Examples of acquisition-Kiehl’s

본문내용

How many brands do you know?
L’Ore’al Paris
Lancome
Maybelline
Garnier
L’Ore’al Professional
Ralph Lauren
Biotherm
Giorgio Armani
Helena Rubinstein
Redken
Matrix
SofteSheen-Carson
Cacharel
La Roche-Posay
Kiehl’s
Shu Uemura
Kerastase
Vishy
1.Introduction History of L’Ore’al-
In 1907, L’Ore’al was formed by Engene
Schueller.
he company entered the U.S
In 1965, L’Ore’al acquired Lancome
In 1988, Lindsay Owen Jones became
a CEO
In 2003, L’Ore’al was ranked as a “No 1” brand in the beauty industry.
L’Ore’al’s market share is about 13% in the world beauty market.
-You can find L’Ore’al in 160 countries
586 patents, 19 global brands
3,000 researchers from 26 countries
Annual sales is about $15.8 billion
1. Industry Environment Analysis
The five forces of Competition Model
Competitive Rivalry

참고 자료

하버드 비즈니스 리뷰