향수 시장조사관련 설문지
- 최초 등록일
- 2007.05.25
- 최종 저작일
- 2007.05
- 8페이지/ 한컴오피스
- 가격 1,000원
소개글
새로운 향수에 대한 소비자 의식조사를 하기 위한 설문지입니다.
목차
없음
본문내용
7. For a marketing research project aimed at assessing the demand for a new fragrance, a junior analyst designed the enclosed questionnaire (Exhibit 1). Is this a well-designed questionnaire? If not, how could be improved?
Customer consciousness on fragrance
Survey Instruction
Greeting and thank you for taking the time to review the survey. This survey is to know the demand for a new fragrance. Please fill out the following survey, answering the questions as accurately as possible.
Part Ⅰ
Please check one in the blank(□).
For example)
1) Do you have fragrance?
□ Yes
□ No
2) How are you today?
Very bad Very fine
1 2 3 4 5
□ □ □ □ □
Let`s start !
1. Nowadays, many people use aromatics for their fragrance, however do you use
perfume?
□ Yes
□ No (If you checked “No”, Skip to question 3)
2. If you use a perfume, do you prefer the perfume than aromatics?
□ Yes
□ No
3. If you don`t use a perfume, why not? (Select all that apply)
□ It smells too strong
□ Aromatics is smell better than perfume
□ Don`t need at all
□ Others ( )
참고 자료
없음