[영어광고플랜] 하이트관련 광고플랜
- 최초 등록일
- 2004.07.16
- 최종 저작일
- 2004.07
- 28페이지/ MS 파워포인트
- 가격 1,000원
목차
◎ Overview
■Consumer analysis
■Situation analysis
- Society, Economic environment
- Living Trend
- Market Situation
- Competitor Situation
■Hot Issues
■Market Strategy
본문내용
◎ In the Consumer Analysis
- Westernize `s Life style
- Self-individuality taking a serious view.
:drunk`s individuality(fruit beer, color beer etc)
- Alcoholic liquors`s high-class
:Premium beer
-A drinker women in general is an increase.
- Alcoholic liquors consume pattern
High level drink->low level drink
참고 자료
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