[문화관광마] 리츠칼튼 마케팅전략

소개글

팀레포트로 정말 힘들게 썼구요~
호텔은 정말 자료안주더라구요~
겨우겨우자료얻어서 열심히썼어요~^^
후회안하실꺼예요~참고로 A+받았습니다~

목차

1. Introduction
2. The Ritz-Carlton
3. Analysis-ServQual
4. Marketing Strategy
4-1. Market Segmentation
4-2. Promotion
4-3. Client Liaison
4-4. Database Marketing
4-5. Web Site Design
5. Conclusion

본문내용

V. Conclusion

As we mentioned above, hotel industry is becoming a multi-leisure providing place for Koreans.
Through findings of current market and specify to more specific markets, we could know the position of the Ritz-Carlton. Then, it was easy to follow how they were existing so far, and analyze
Both employees

참고 자료

Ritz-Carlton Seoul Persentation, 2000, Ritz-Carton
Interview of Promotion departement