[마케팅] 광고분석
- 최초 등록일
- 2003.09.16
- 최종 저작일
- 2003.09
- 4페이지/ MS 워드
- 가격 1,000원
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목차
Target for the Advertising Medium:
Target Market for the Product
Suggestions for the Brand Manager of this Product
Reference
본문내용
Target Market for the Product
The `Irony` collection ranges from sporty to fashionable and is a stainless steel and aluminum watch for both genders. However, it was sometimes recognized as a watch for men because of its strong look, so that the Swatch Group made `Irony Nabab` which can capture the attention of both genders and young people using a simple design. Furthermore, the company is using a copywriting `Who said it is only for men` to remove a preconception.
참고 자료
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