Apple 경영전략 SWOT Analysis & future recommendation (영문자료)
- 최초 등록일
- 2016.03.19
- 최종 저작일
- 2015.05
- 9페이지/
MS 워드
- 가격 4,000원
목차
없음
본문내용
Apple Inc. is an American multinational corporation that designs and markets consumer electronic devices, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. From 1976, Apple has been served worldwide and now the company possesses the biggest market share in electronic device industry. Since the new competitors are arising in the market, Apple Inc. needs future strategies based on SWOT analysis in order to maintain current position and market share.
1. SWOT analysis for Apple Inc.
Strength
High-valued brand image
When it comes to Apple Inc. the brand name so powerful in the market that consumers show high confidence to the new Apple products. That is the reason why customers wait in long line and spend lots of time for buying new IPhones and IPads and the reason why all the press covers anticipation of Apple’s new product line right before pre-announcement by CEO.
참고 자료
윌터아이작슨, 『스티브잡스』, 믿음사, 2011
애덤라신스키, 『인사이드 애플, Inside Apple』, 청림출판, 2012.
Hamel, Gary. (2010) Deconstructing What Makes Apple Successful, Wall Street Journal Blog.
Hayashi, Nobuyuki. (2008) Apple No Housoku, Sallim Publishing Co.
