dialogue marketing

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dialogue marketing,다이알로그마케팅에대하여

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1. Introduction

2. History of technology

3. Dialogue marketing
1) The procedure of dialogue marketing
2) Dialogue marketing
3) Transaction vs Transition
4) Consideration in channel choice
5) Types of dialogue
6) To develop the dialogue marketing…

4. Example research
1) Amazon’s dialogue approach marketing

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2) Dialogue marketing
Interval between purchases
Movement along loyalty curves
Increasing& decreasing frequency
of physical and on-line visits
It can be registered by transitions

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5) Types of dialogue
Each level is progressively more sophisticated in creating a relationship with the customer and moving them through the buying and loyalty cycles

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