Analysis of Reebok. 브랜드 Reebok의 분석

목차

1. How Reebok was Founded?
2. Reebok’s sponsorships
3. REEBOK'S VISION
4. REEBOK'S MISSION
5. REEBOK'S POSITIONING
6. Adidas and Reebok ?
7. Advantage of Adidas and Reebok together
8. Global Brands Strategies

본문내용

In 1890 in Holcombe Brook,(a small village six miles north east of Bolton) Joseph William Foster was producing and selling regular running shoes when he came up with the idea to create a novelty spiked running shoe.

After his ideas progressed, he joined with his sons and founded a shoe company named
J.W. Foster and Sons in 1895.(UK)

Reebok aspire to make consumers “fit for life”. Innovation is rooted in developing products, technologies and programming which enable consumers to live a healthy lifestyle and have fun doing it.
Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. In addition, Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

Reebok assets include Reebok CrossFit Games 2012 Champions Rich Froning Jr. and Annie Thorisdottir, as well as renowned yoga instructor Tara Stiles.

In 2013, Reebok is partnering with the premier fitness events in the world, such as the Reebok CrossFit Games, the Spartan Race series of obstacle races and the Red Bull X-Alps adventure race.

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